Space2Grow is a social impact consultancy working on some of society’s hardest problems including child protection, digital safety, anti-human trafficking, and inclusive skilling. They exist to scale solutions for such issues that are often underfunded, under-researched, and overlooked. At its core is a team of empathetic strategists who partner with governments, nonprofits, foundations and corporates to turn data into dignity and strategy into measurable impact.
NH1 created a bold, optimistic brand identity system that mirrors this mission: a vivid palette mapped to S2G’s thematic areas, a modular grid and pixel-based visual motifs that allow the brand language to shift across tone and urgency- from open and quiet to dense. Clear typography, spatial rhythm, and adaptable layouts transform complex research into communication that feels both confident and empathetic. The result is a design system that embodies growth and movement giving S2G the clarity, credibility and authority to drive action across sectors.
client
Space 2 Grow
studio
NH1 Design
INDUSTRY
CSR
my role
Website Redesign Design System UI Animation Communication Social Media Brand Guidelines
Bringing Warmth to the Digital Experience
A new visual system gave clarity and character to every section of the homepage. Distinct colors were assigned to each sub-product for intuitive navigation. Typography and image choices leaned into warmth and authenticity. Sketchy pencil illustrations added a creative, human flair to the design. The result is a homepage that feels more personal, playful, and alive.
To establish a clear hierarchy, primary sub-product cards featured larger, more detailed icons and included two call-to-actions—one primary and one secondary. In contrast, secondary sub-product cards used smaller, simplified icons and a single CTA to visually communicate their lower priority. This intentional contrast helped users navigate content more intuitively and focus on what matters most.
By categorizing testimonials by business size, users could quickly identify what applied to them. This improved both navigation and engagement.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Each news item was tagged according to its related sub-product, making content easier to filter and explore. To maintain visual consistency, all images were presented in black and white, revealing color only on hover for a subtle, interactive touch.
By categorizing testimonials by business size, users could quickly identify what applied to them. This improved both navigation and engagement.
By categorizing testimonials by business size, users could quickly identify what applied to them. This improved both navigation and engagement.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Each news item was tagged according to its related sub-product, making content easier to filter and explore. To maintain visual consistency, all images were presented in black and white, revealing color only on hover for a subtle, interactive touch.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Credits
founder and creative director
Neha Tulsian
design director
Arushi Kulkarni
Designer
Naman Jain
Motion Designer
Debaangshu Sen
Tansen
WEBSITE DESIGN / LANDING PAGE