Space2Grow is a social impact consultancy working on some of society’s hardest problems including child protection, digital safety, anti-human trafficking, and inclusive skilling. They exist to scale solutions for such issues that are often underfunded, under-researched, and overlooked. At its core is a team of empathetic strategists who partner with governments, nonprofits, foundations and corporates to turn data into dignity and strategy into measurable impact.
NH1 created a bold, optimistic brand identity system that mirrors this mission: a vivid palette mapped to S2G’s thematic areas, a modular grid and pixel-based visual motifs that allow the brand language to shift across tone and urgency- from open and quiet to dense. Clear typography, spatial rhythm, and adaptable layouts transform complex research into communication that feels both confident and empathetic. The result is a design system that embodies growth and movement giving S2G the clarity, credibility and authority to drive action across sectors.
client
Space 2 Grow
studio
NH1 Design
INDUSTRY
CSR
my role
Website Redesign Design System UI Animation Communication Social Media Brand Guidelines
The Homepage as a First Handshake
Space 2 Grow's work spans child welfare, digital rights, trafficking prevention, and skills development distinct areas that had to feel connected. The redesigned homepage gives each thematic area its own visual identity within a shared system: distinct colour, distinct tone, same underlying grid. The result isn't a homepage that explains the organisation it's one that makes you feel the breadth and seriousness of it before you've read a word.
Each thematic area carries a distinct colour throughout the website. The system is consistent across cards, icons, backgrounds and labels. Users always know which area they are in. The palette makes navigation instinctive without relying on labels alone.
The services page communicates a full end-to-end process — from Concept through Strategy and Implementation to Impact. The scattered pixel blocks in the visual system reflect this: modular, flexible, combinable depending on what the work demands.
Space 2 Grow works with investors, nonprofits, policy bodies and corporates. The collaboration section makes this explicit. Each audience type has its own card, its own label, its own entry point. No one has to look for where they belong.
The footer carries the same grid logic and colour system as the rest of the site. Social icons sit inside the brand geometry. Navigation labels use the same typographic style throughout. Nothing breaks the system at the end.
Space 2 Grow's seven values are given their own section on the website. Each one has a title, a number and a short explanation. The grid layout gives them equal weight. The copy is direct — Empathy, Bias for Action, Collective Strength. These are not aspirations. They are how the organisation works
By categorizing testimonials by business size, users could quickly identify what applied to them. This improved both navigation and engagement.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
By categorizing testimonials by business size, users could quickly identify what applied to them. This improved both navigation and engagement.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Each news item was tagged according to its related sub-product, making content easier to filter and explore. To maintain visual consistency, all images were presented in black and white, revealing color only on hover for a subtle, interactive touch.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Credits
founder and creative director
Neha Tulsian
design director
Arushi Kulkarni
Designer
Naman Jain
Motion Designer
Debaangshu Sen
Tansen
WEBSITE DESIGN / LANDING PAGE