To establish a clear hierarchy, primary sub-product cards featured larger, more detailed icons and included two call-to-actions—one primary and one secondary. In contrast, secondary sub-product cards used smaller, simplified icons and a single CTA to visually communicate their lower priority. This intentional contrast helped users navigate content more intuitively and focus on what matters most.
By categorizing testimonials by business size, users could quickly identify what applied to them. This improved both navigation and engagement.
Instead of a generic footer, we used this space to communicate brand purpose. It acts as a subtle but powerful reminder of what the brand stands for. Consistent language and visual cues keep the message clear and aligned.
We refreshed the products page with a clean, color-coded tab bar that made switching between sub-products effortless. Each offering was brought to life through a custom illustration and dedicated icon that visually represented its key function. The result is a product experience that’s both informative and visually expressive.
Custom illustrations were thoughtfully crafted and subtly animated to create a sense of warmth and delight. These moments of motion added personality to the interface while keeping the experience light and engaging.
Each news item was tagged according to its related sub-product, making content easier to filter and explore. To maintain visual consistency, all images were presented in black and white, revealing color only on hover for a subtle, interactive touch.
Credits
