Bringing warmth to the digital experience
A new visual system gave every section of the homepage clarity and character. Each sub-product got its own colour, which made the page easier to navigate. Typography and imagery leaned warm and authentic, and sketchy pencil illustrations added a human touch. The homepage now feels more personal and playful.
A cohesive yet colourful system
Bright colours gave each sub-product its own identity. The main brand colours tied the system together. Each product stayed distinct while clearly belonging to the same brand.
A clear visual hierarchy
Primary sub-product cards used larger, more detailed icons and two calls to action: one primary and one secondary. Lower-priority cards used smaller, simpler icons and a single call to action. The difference in visual weight made the intended priority clear.
Testimonials by business size
Testimonials were grouped by business size, helping visitors find the examples most relevant to them. This improved navigation and engagement.
Closing strong with brand purpose
We used the footer to state Zenwork’s purpose instead of ending with generic content. Reusing the site’s language and visual cues kept the message consistent.
Colour-coded product navigation
We refreshed the products page with a colour-coded tab bar for switching between sub-products. Each product had a custom illustration and an icon representing its main function. This kept the page informative while giving it visual character.
Animated illustrations that feel human
Custom illustrations were subtly animated to add warmth and moments of delight. The restrained motion gave the interface personality while keeping the experience light.
Organised content, designed for discovery
Each news item was tagged by sub-product, making the content easier to filter and browse. To keep the page consistent, images appeared in black and white and shifted to colour on hover.
Credits
founder and creative director
Neha Tulsian
design director
Arushi Kulkarni
Designer
Naman Jain
Motion Designer
Debaangshu Sen
