Fresh Gravity is a global data technology consultancy founded on a powerful belief: data should not sit idle, it should inspire transformation. With offices across Silicon Valley, Washington D.C., Canada, and Pune, they help Fortune 1000 enterprises and high-growth businesses treat data as a true asset. Their expertise spans Data Management, Analytics, Artificial Intelligence, and API-led systems. What makes them different is not just what they deliver, but how they do it, passion, integrity, and an obsession with outcomes.
client
Fresh Gravity
studio
NH1 Design
INDUSTRY
Technology
my role
Website Redesign Design System UI Animation Communication Social Media
Making Complexity feel like Clarity
The homepage is where the entire visual system clicks into place. Navy and electric cyan carry through every section hero, service cards, industry icons, CTAs creating a rhythm that pulls you down the page. Dark and light sections alternate with purpose, giving each block room to breathe. The layout does the heavy lifting: full-bleed hero for impact, card grids for services, editorial sections for brand voice. Distinct in parts, unmistakably one world.
What began as a visual direction for the website was developed into a system that could carry across the full experience. From mobile layouts to iconography and content cards, the same shapes, colours, and sense of clarity were extended throughout, helping the brand feel consistent at every scale.
The visual system was built to support different kinds of content without losing its identity. Whether applied to structured case studies or more editorial, story-led layouts, the same shapes, colours, and spacing helped the experience feel clear and connected.
The visual system was built to support different kinds of content without losing its identity. Whether applied to structured case studies or more editorial, story-led layouts, the same shapes, colours, and spacing helped the experience feel clear and connected.
The visual system was built to support different kinds of content without losing its identity. Whether applied to structured case studies or more editorial, story-led layouts, the same shapes, colours, and spacing helped the experience feel clear and connected.
A Footer Built with Intention
Rather than treating the footer as a generic information block, it was designed to carry the same sense of clarity and identity as the rest of the site. Bold colour, soft shapes, and careful organisation gave it a stronger presence while keeping the content easy to navigate.
We refreshed the products page with a clean, color-coded tab bar that made switching between sub-products effortless. Each offering was brought to life through a custom illustration and dedicated icon that visually represented its key function. The result is a product experience that’s both informative and visually expressive.
This part of the website brought the brand closer to the people behind it. By carrying the same visual language into values and leadership pages, the experience stayed cohesive while feeling warmer, more personal, and easier to connect with.
This part of the website brought the brand closer to the people behind it. By carrying the same visual language into values and leadership pages, the experience stayed cohesive while feeling warmer, more personal, and easier to connect with.
This part of the website brought the brand closer to the people behind it. By carrying the same visual language into values and leadership pages, the experience stayed cohesive while feeling warmer, more personal, and easier to connect with.
This part of the website brought the brand closer to the people behind it. By carrying the same visual language into values and leadership pages, the experience stayed cohesive while feeling warmer, more personal, and easier to connect with.
This part of the website brought the brand closer to the people behind it. By carrying the same visual language into values and leadership pages, the experience stayed cohesive while feeling warmer, more personal, and easier to connect with.
This part of the website brought the brand closer to the people behind it. By carrying the same visual language into values and leadership pages, the experience stayed cohesive while feeling warmer, more personal, and easier to connect with.
Credits
founder and creative director
Neha Tulsian
design director
Arushi Kulkarni
Designer
Naman Jain
Motion Designer
Debaangshu Sen
Tansen
WEBSITE DESIGN / LANDING PAGE
