Let’s talk about design, ideas, memes, or vibes. Bonus points for “design hot takes” and “good playlist” recommendations.

© Naman Jain 2026

Let’s talk about design, ideas, memes, or vibes. Bonus points for “design hot takes” and “good playlist” recommendations.

© Naman Jain 2026

Let’s talk about design, ideas, memes, or vibes. Bonus points for “design hot takes” and “good playlist” recommendations.

© Naman Jain 2026Italy
A climber on the wall, introducing Peak Partners
A climber on the wall, introducing Peak Partners
A climber on the wall, introducing Peak Partners

Nobody should have their first session alone

Peak Partners is a service concept: a structured buddy system embedded in a climbing gym membership. It makes the first connection deliberate, so a newcomer enters a community where someone is already expecting them.

Designed for Orobia Climbing in Bergamo, the service helps a newcomer move from arriving at the gym to belonging in it. A welcome kit, an assigned buddy and guided first sessions give them a way in.

INSTITUTION

Copenhagen Institute of Interaction Design

COURSE

Integrated Design Project · IDP 25–26

COURSE

Service Design

DURATION

3 weeks

TEAM

Group project · Naman Jain & Prianka Kaur

GROUP PROJECT

Naman Jain Prianka Kaur

INSTITUTION

Copenhagen Institute of Interaction Design

COURSE

Integrated Design Project · IDP 25–26

COURSE

Service Design

DURATION

3 weeks

TEAM

Group project · Naman Jain & Prianka Kaur

GROUP PROJECT

Naman Jain Prianka Kaur

INSTITUTION

Copenhagen Institute of Interaction Design

COURSE

Service Design

DURATION

3 weeks

GROUP PROJECT

Naman Jain Prianka Kaur

THE BELONGING GAP

Designed for climbing, not for joining in

At Orobia Climbing in Bergamo, we spent three weeks looking at why young people disengage from spaces they had chosen to join. The gym already had routes, grades, equipment and layout organised around the climb, but a newcomer’s way into the social side of the room could still depend on luck.

Printed card quoting a newcomer: “I just climbed next to whoever looked friendly and hoped they’d talk to me.”
Peak Partners service explanation card being reviewed by a participant
A hand holds a printed quote card: “We met two weeks ago. Neither of us knew anyone here. We just kept showing up at the same time.”
Printed problem statement: “Orobia is excellent at teaching climbing. Nobody designed for belonging.”

THREE WEEKS AT OROBIA

Standing next to a group is not the same as being part of it

The boulder area was the gym’s most social zone. Shared failures, natural pauses and physical proximity created small openings for connection. But for someone new, there was still a big gap between being near that energy and being welcomed into it.

Slide “Some of the interesting findings from our research”: 01 Young people; 02 Moments of genuine, unscripted laughter when someone falls off the wall; 03 A shared physical challenge that humbles everyone equally

THE SERVICE

A standard membership, with a designed way in

Peak Partners adds a structured buddy system to a standard gym membership. Rather than trying to manufacture community, it gives a new climber a clear first relationship, practical support and a route into the culture already there.

01 · Welcome

02 · Climb together

03 · Give back

Two climbers look up at a climbing wall, with the slide text “It runs on what already exists. We just designed for what was missing.”

WELCOME TO THE GYM

Before the first session, the gym gives you a way in

A new member receives a welcome kit built around the kind of climbing they chose. An NFC-integrated membership card starts things off, instruction cards introduce the basics, and colour-coded wearables make climbing levels easier to recognise in the gym. When the card meets the phone, the app reveals the assigned buddy with a short message.

Peak Partners welcome kit with knot cards, membership material and climbing tokens
Hands assembling a colour-coded Peak Partners climbing token
Peak Partners Wall of Fame display with member cards
Peak Partners tabletop climbing wall and route model

THE FIRST FEW SESSIONS

A buddy stays close while confidence grows

The buddy is present for the initial sessions, then remains reachable through the app for questions, weekly check-ins and future plans. On the wall, an AR route tool is intended to surface grades, personalised recommendations and tips. A tappable NFC keychain records milestones as the new climber progresses.

Colour-coded physical tokens and climbing markers from the Peak Partners service concept
Peak Partners companion app shown beside a physical climbing token

THE RECIPROCAL LOOP

Progress is recognised, then passed on

After twelve sessions, the new climber meets with an instructor and their buddy for an evaluation. Passing earns a block badge that marks the achievement. Graduates can choose to become a New Buddy for another climber, and the Wall of Fame celebrates their contribution. One supported first session becomes the next person’s welcome.

Printed current-state journey map for a newcomer at the climbing gym
Printed future-state journey map for the Peak Partners service

Everything needed for real connection was already in the room

Newcomers were already close to the community. What they lacked was a way in. Peak Partners designs that first step: an assigned buddy, a welcome kit with an NFC membership card, and guided first sessions.

Peak Partners printed service card being presented
Complete Peak Partners service system displayed with kit, wall and Wall of Fame
Peak Partners welcome kit being demonstrated at the final presentation
Peak Partners tabletop climbing route being demonstrated at the final presentation
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